FloorcraftHow It Works
A quick guide to running your coating business in Floorcraft, in four short videos.
Step 1
Track every lead
See your dashboard, move jobs across the pipeline, open a lead's full history, and watch Google Ads and Meta Ads leads land in automatically.
- Drag cards between stages to update a job
- Connect ad lead sources in Settings → Lead sources
Step 2
Instant quotes from your own pricing
Set your coating, prep and repair rates once. Homeowners use your quote portal and get an instant estimate range calculated from your numbers.
- Square footage comes from the dimensions the customer enters — never guessed from photos
- Estimates are marked preliminary until your on-site review
Step 3
AI photo review to signed job
AI flags cracks, spalling, stains and existing coatings with a confidence level. You accept or reject each one, send the quote, and the customer approves, signs and pays the deposit.
- You approve every AI finding before it affects a quote
- Online deposit payments are in demo mode until real payments are connected
Step 4
Connect Google Ads & Meta Ads
In Settings → Lead sources, press "+ Add campaign" for each ad campaign. Every campaign gets its own link — paste it into that campaign's lead form in Google Ads or Meta, and new leads land in your pipeline tagged with the campaign name.
- Add as many campaigns as you run — no single catch-all account
- Use 'Send test data' in Google Ads to check the connection